In a busy week for the football shirt industry we take a look at some of the main stories, including which number David Beckham will soon be wearing upon his back.
Reported in another British paper this week was the news regarding London based club West Ham nearing a new sponsorship deal. The Times suggests that West Ham are tying up negotiations with Asian betting company SBOBet. The deal with SBOBet is said to be worth around £1.9m, over the course of 18 months. This comes shortly after their deal with XL ended just a year into a three-year-deal, worth around £3m. Any announcement from the club is expected to appear within the next week.
Fellow Premiership side Manchester City have also been busy this week negotiating shirt sponsorship contracts. The team managed by Mark Hughes is close to completing a new £40 million football kit deal with sportswear manufacturer Puma which will cover the next 4 years starting from 09/10. The current Le Coq Sportif kit deal ends this season but City want the new sponsors tied up by Christmas.
Sponsorship news is also rife on the continent with both Feyenoord and Paris Saint-Germain (PSG) agreeing deals during the past seven days. FortisASR are expected to become the new sponsor of the Dutch side whilst Emirates have extended their partnership with the Parisian club. PSG, who remain the only side currently in Ligue 1 never to have been relegated from the highly competitive French top flight will therefore carry on wearing the distinctive Fly Emirates slogan on their shirts.
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