Whilst we have seen numerous sponsorship break downs due to the credit crunch, this week we show how AC Milan, Brazil and Egypt are beating the strife.
This week has seen the extension of Puma’s partnership with the Egypt national teams. Speaking after the arrangement was announced, which sees Puma remain sponsors until 2014, the Egypt Football Association (EFA) President, Samir Zaher said:"
The new sponsorship deal will see Puma paying us 800,000 Euros every year. We will also receive 200,000 Euros in case we win any title.”
The current Egypt shirt is part of Puma’s v1.08 collection which was launched globally last January, featuring lightweight moisture-wicking materials, mesh layers and welded-technology in its performance apparel pieces. Egypt, the 2006 and 2008 MTN Africa Cup of Nations winners, have progressed to the final group stage of qualifying for the 2010 World Cup, where they will meet Algeria, Rwanda and Zambia.
If Egypt progress through the qualification rounds they are likely to join Brazil in the next World Cup. The South American’s have also announced a new sponsorship deal during this past week. The Brazilian football federation (CBF) revealed a six-year, US$90 million sponsorship deal for all the national football teams with one of the country's major bank, Itau.
Itau will sponsor the Brazilian 1st national team, the Olympic Selection, Under-23, Under-20, Under-17, Under-15 and Women National team. The contract will last for six years, until 2014, including the period of the World Cup 2014 in Brazil.
“In Brazil, football is more than a sport. It is a symbol of national culture” - declared Antonio Matias, vice president of Itau.
At domestic level, Brazilian star Ronaldinho has proved a marketable success at his new club AC Milan. The club has already sold 18,000 Ronaldinho, number 80, shirts in less than three months, which is 40% above the club’s average. The side has also seen a rise in sales of all the sponsorship space at San Siro. The Rossoneri’s match day gate and season ticket sales have increased tenfold as has all merchandise and other incomes related to the Brazilian.
Adriano Galliani told La Gazzetta Dello Sport, "We bought Ronaldinho for the team first and then for marketing reasons which comes second but it is linked.”
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